
Television – Over the last decade, CNN has held intermittent talks with both ABC News and CBS News about various joint ventures. But during the last several months, talks with CBS have been revived and lately intensified, according to the executives who asked for anonymity because of the confidential nature of the negotiations.
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CBS News was once the standard by which all others are judged. Unfortunately, a series of corporate decisions taken over three decades, coupled with the establishment of a cult of personality under the "leadership" of Dan Rather, led to the erosion of public confidence and viewership.
Now CBS has attempted to resurrect a cult of personality around Katie Couric, who is not, by any stretch of the imagination, a newsperson. Plummeting ratings have caused loss of ad revenues, and the network simply cannot afford to compete with NBC and ABC in newsgathering and reporting. If they can get content from CNN, they will survive, but the move will do nothing to return them to their former preeminence in news broadcasting.